The Golden Globe Awards serves as an inspiration for this article. As I write this article I watch stars with glamour and shine walk on the red carpet. Crisp tuxedos, beautiful gowns and gleaming smiles approach the red carpet with anticipation of what is yet to come. There is a “mani-cam” available to show off the jewelry and manicures. Really? Anyway, I digress.
Highly visible Human Resource professionals work diligently day in and day out balancing the needs of employer and employees. Unlike celebrities we do not have stunt body doubles to substitute us when things get tough. We know that alone is not a notable star like acknowledgement. However, there are red carpet moments that HR could capture even in this difficult climate that can create C-Suite fans.
Here are five ways to create red carpet moments:
1. Performance Improvement
The great recession changed the rules. What was once profitable, became minimal. Customers became scarce. The status quo brought a fight for viability and a demand to think differently in not only product and service development but also in controlling costs.
Performance improvement is not just about doing better on an evaluation form. The red carpet moment is when we can effectively compel a workforce to become more efficient and productive. It is having an impact on business results such as profitability, productivity or quality through inspiring the workforce.
2. Talent Engagement
The word “talent” is overused when it becomes a meaningless label and we can’t describe what the ideal individual or team we need. If your business is overcome with challenges, take a minute and evaluate what is the ideal team member. Review if you have those ideal thinkers onboard. If you do, then pull out all the stops and engage them. Encourage them and cheer them on. If you don’t have these ideal people on board then take courage and change it.
The red carpet moment is when you can plan out how to recruit, retain and engage the ideal workforce to become problem solvers, customer influencers and innovators.
3. Culture Management
An organization’s culture can make or break strategies. Most importantly if organizations are merging or needing to shift their differentiation strategy the culture needs to support versus derail the direction.
A red carpet moment is when the culture has been considered in strategic plans. Even better is when there is a deliberate plan to address culture issues prior to moving forward with change.
4. Workforce Planning
Understand what makes up your workforce. What? You don’t have time? Here’s the thing. If you are in an industry that is going through transformation such as healthcare it is critical to understand your workforce demographics.
Even if you are not in the healthcare industry but are developing new service lines, new products or new delivery systems understanding whether your workforce can get you there, and having a plan, is a red carpet moment.
5. Business Development
This heading may seem surprising to be found in a human resource source. It shouldn’t be. Merger and acquisitions, business spin-offs or business creation all involve one common thread, people.
A red carpet moment is being able to get your head wrapped around all things business. Get yourself out of a pigeon hole box and stop internal thoughts such as, “I’m only in HR” or “Thats not my job.” Instead volunteer to work on projects outside of your standard role, ask questions or sit in cross functional department meetings. When new business development events happen you will know how to step up and provide value to your organization.
Like the Golden Globe award, a strategic seat at the table is not demanded. It is earned.